We're not going to hold you to it, but the simple act of writing them down and sharing them is super-helpful.
If you can't quite get it down to just one word, that's OK (I'm an easy going guy) - pick 2 or 3 words. Now, share your one word in the comments below. (If you don’t, other people will definitely decide it for you.) Then boil it down to the one word you want to encapsulate you – and, in effect, your personal brand. what do you want other people to think of when they think of you? Make a list of the adjectives you want people to repeat after they meet you, talk to you, see or read about you. But, if you can find yours, it can have a profound impact on your person brand, and hence your career.
So, back to the original question: What is the one word that can transform your career? As you've probably guessed - it's different for everyone. Here are a few possibilities – in the right circumstances these are all wonderful qualities: What one word best describes you? Better yet, what one word do you want to describe you? As long as your actions constantly and consistently match your positioning, as long as you are intentional in thought and action, you can determine the immediate and direct connection people make when they see, hear, or think about you. The cool thing is, you get to choose how people view you. The word they choose – for better or worse and, where you’re concerned, intentional or unintentional – is your positioning in the minds of the people you work with. They have to pick a specific, non-generic word. So imagine you ask a colleague or a boss or a customer for to pick one word that describes you and they aren’t allowed to use words like awesome, fantastic, great, terrific, etc. Where Tony Hsieh is concerned, that word is “culture.” Where Eric Ries is concerned it’s “lean.” Individuals need to think about positioning, too. The goal of positioning is to create an immediate and direct connection in the minds of consumers that’s what branding is all about. For Mercedes it’s “luxury.” For Volvo it's “safety”. Many companies, as Al Ries describes in his classic marketing book Positioning, try to own a single word or phrase in the minds of customers. A “relentless ” product manager you remember for a long, long time.Īuthentic Positioning Matters – Especially for Individuals He doesn't standout.īut “relentless” – who can forget relentless? Hear the word and you instantly think of someone so determined, so persevering, so persistent and tenacious that nothing, absolutely nothing, can stand in her way.Ī “great” product manager you might forget. When described as “great, however remarkable in degree or effectiveness he may be, Joe seems like – however unfairly – just one of many. Great is no longer impactful or memorable. When just about everyone is great… no one is great. “Great” is a wonderful word, especially when used to describe someone… but like “awesome” and “outstanding,” “great” is used so often to describe people that it has lost much of its meaning. In the dictionary, “great” means remarkable in degree or effectiveness.
Another friend introduced me to one of his product managers. I’m sure Joe is, in fact, great.īut I only remember Joe because of something that happened a few minutes later. I was at a conference and a friend who runs a startup introduced me to one of his friends, who was looking for a new opportunity.
0 kommentar(er)
